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High quality product images and accurate product data at Martin & Servrera is essential for listing and our joint sales. Once you have submitted an article via Dabas, Validoo or Excel VCD with us as the recipient, it is time to send in the product image.
High quality product images make it easier for our customers to search and choose products in the web shop. The product images may also be used in our promotional magazines. This creates recognition for the customer in our various channels.
Here you will find instructions on how to send images and product description to us.
1. Crop and save
An image with a lot of white space surrounding the product needs to be cropped to make it more suitable for displaying in the web shop.
2. Naming standard
Name the product image with the correct base-GTIN for the article followed by a hyphen and then the informant GLN. If the GTIN and/or GLN are missing, enter your article number instead. Then add an underscore and suffix that indicates the type of image:
_01 indicates that it is a product image
_02 indicates that it is a product package image
_03 indicates that it is a prepared meal or an image that shows the product in context
_04 indicates that it is a design layout
Above you see the same product on both pictures but separated with different sufix in the Bas GTIN and GLN (_01, _02, _03 och _0) depending on what the picture show. The picture representing the product (_01) is always displayed first at the web shop. However, it is nice for the customer to be able to click and see multiple images of your product.
3. Send or upload your images
Only select high-resolution and exposed images (300 dpi, assuming at least one page in the image is 2400 px) i PNG format. If this is not possible, they must be submitted in JPG format with a white background. Other image formats are not compatible for uploading. The images may not contain any logo or text.
Only a few images
Send your images to productimages@martinservera.se. Zip the folder containing your images to decrease the file size, making it easier to send. Please double check that you have followed all of the instructions on this page before sending your images.
Multiple images
Do you have many photos that you want to update? Then you can send pictures to us via file transfer online, for example through WeTransfer or Sprend
Do as follows:
- Name the images as described on this page.
- Compress all the image files to a Zipped folder.
- Go to WeTransfer or Sprend.
- Add the zipped folder containing your images.
- Fill in productimages@martinservera.se in the 'Email to' field.
- Write your own e-mail address and what images you're sending in the 'Message' field.
- Done!
Do you have any questions?
If you have any questions about images, please contact us.
Marketing message
You have the opportunity to briefly describe your article with one or two sentences. You fill this in the product certificate under the heading trade item marketing message.
How to write a selling marketing message
Good quality market message on the site increase sales. A product description should provide the customers with details, problems it solves and other benefits to help generate a sale. The product description should portray the product in a positive and truthful way.
Keep in mind that the target group at Martin & Servera is restaurants and commercial kitchens, not private households.
Here are some tips to think about before sending us you product descriptions.
The description should contain
- A short description (not a table of contents)
- The products value proposition
- Facts
The description should not contain
- The product name
- Information about awards or prizes the product has received
- Citation marks or exclamation points
- Supplier name or brand information
- Wording such as ”our most sold, our best, the markets best" etc
Safety Data Sheet
If you are a supplier of chemical products, you are obliged to provide safety data sheets. Once we have registered a safety data sheet for the specified article, it will be made available to Martin & servera´s customers. The safety data sheet is placed as a downloadable PDF file on the article page in our web shop. Through Martin & Servera´s collaboration with iDistributor, the safety data sheet is also sent via email to the customer when they order an item that holds safety data sheets. It is also stated on the customer´s invoice when they purchase items that have safety data sheets.
What should a safety data factsheet contain?
The safety data sheet must be written in Swedish and contain all the information needed to prevent any harm to people and the environment. The Swedish Chemicals Agency's website lists information about what a safety data sheet should contain.
Name the safety data sheet correctly
It is important that the safety data sheet is correctly named for a successful upload. All safety data sheets must be named with with the correct base-GTIN for the article.If a safety data sheet contains two or more different articles, you must name each safety data sheet separately with the respective GTIN for each item so that it is clear wich article the safety data sheet refers to. It is very important that the correct GTIN is specified. An incorrect or incomplete GTIN may result in the safety data sheet not being linked to the article.
Send in your safety data sheet
For new articles, safety data sheets must be emailed in connection with the submission of the article to sakerhetsdatablad@martinservera.se. When updating safety data sheets of existing articles, these are sent directly to sds.se@cs-environment.com (iDistributor). The safety data sheet must be submitted as PDF.
